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Full Service Consulting That Delivers Creative, Trademarkable Names

Creating Registrable Names Quickly and Affordably.

Since 1987, The ChineseZhouyi has helped thousands of companies of all sizes develop registrable trademarks and/or domain names for their new products, companies and services. Our fee is substantially lower than most of our competitor's fees, and project turnaround time is normally two to four weeks.

Custom-Fit Names.

The ChineseZhouyi service focuses on developing names that meet your marketing and branding objectives while passing your attorney's scrutiny.

  • We interview you about what you will be naming, what you want the name to convey, who you are targeting with the name and how you will use the name. Our project team of professionals develops scores of different styles of names to come up with dozens of winners. Our names are typically derived from human inspiration and creativity, not from our computer software tools (although they are good brainstorming partners). We select the fifty to a hundred or so names that best fit your criteria and check them for hidden vulgar meanings in the different languages.
  • We also compare each name to a data base of over 2,000,000 federally registered U.S. trademarks to identify existing matching registrations and perform domain name checks on your favorite names.

The result of this effort is a set of names that satisfy your marketing requirements and pass a preliminary federal trademark screening and profanity check.

Naming Isn't Easy!

Coming up with a good name is harder than it used to be. Many of the obvious choices are taken. Yet businesses often feel compelled to adopt names that convey a key benefit or targeted image. Rarely can firms today afford to go with totally arbitrary or fanciful names, even though they are often the easiest to register and provide the strongest trademark protection.

The ChineseZhouyi Give Clients The Edge In The Name Game.

We have helped clients from around the world whose naming contests or internal committees were unable to yield the magical name. Many are in a hurry to find a name that their ad agency and management like, and that their trademark counsel has some realistic chance of registering.

We know how to build names that are coined yet sound like real words and that convey something about the product or company without relying upon roots that are impossible to trademark, pronounce or spell.

We Develop Uncommon Varieties Of Names.

The ChineseZhouyi develops a wide assortment of names for each project using everything from brainstorming sessions and trips to the ice cream parlor (some flavors really do have wonderfully creative names) to an extensive library of reference books and computer tools.

We then give the client our best name ideas, including a top set of more favorites, a second set of more serious contenders and a third set of more "high potential" names.

Clients like this approach because they can compare many different styles of names such as:

  • High risk but memorable versus professional and conservative
  • Coined and distinctive versus descriptive but generic
  • Upscale and aspirational versus affordable and value-oriented

They often elect to move forward with several names that meet their marketing objectives and have a good chance of being registrable (based upon our preliminary federal trademark screening).