 Business Name
|
 |
|
| NAME |
COST |
REASON |
|
| Pentium® |
$100,000
(Est.) |
Intel
ran in-house competitions first, with the prize winners
getting free trips to Hawaii, then used two different naming
agencies. Congratulations to Intel for still awarding the
prizes to the employees who were closest to this final selection. |
|
| Dreamworks® |
$350,000
|
New
Hollywood start up that needed trademark clearance in almost
all countries of the world - and they were working with
a very common word combination. |
|
| Internet
Explorer® |
$5
million |
Small
software company succesfully proved they had used the name
before Microsoft, for a very similar product. This was the
settlement fee. |
|
| NetScape® |
$100,000
(Est.) |
The
original company name was Mosaic - this is the typical minimum
cost of changing a name when you consider the real overhead
on the business. Even if the name is free. Even for a small
business. |
|
| Apple®
Computers |
Over
$43 million |
Apple
Computers had an agreement with Apple Records (owned by
The Beetles), that they would never do music products. As
soon as the Mac included sound capability, they were sued
- and eventually forced to pay these damages in British
High Court. In early 1999, Apple also lost the fight with
their insurance company to pay these damages....so the cost
continues to rise. |
|
| computer.com |
$500,000
plus a share in the business |
Private
home casual user recently sold this domain name he had reserved
for years. |
|
| Nissan® |
Cost
has been estimated at $3-5million |
Datsun
became Nissan in 1984 as it planned to sell more than 700K
cars for first time. With 1100 dealerships, at least 5000
signs had to be changed worldwide. We still think they got
it backwards! |
|
| Your New Name |
$800 and up |
ChineseZhouyi
provides full service at a a respectable price that will be recouped on your first
promotional campaign |
|
Our Rates
Each project is different and our fee for naming services is based on a number of factors
such as how much relevant information you can supply, the amount of research required,
whether there is a domain name involved, how quickly you need us to complete the project,
and which legal services (if any) you want us to include.
You will find our rates are very competitive in the naming industry. Often a ballpark
figure can be quoted on the telephone. Call or write with a general description of the
naming problem you need to solve and we will prepare a formal written bid and a project
proposal.
Our fee includes the naming services we perform along with all rights to the names we
provide. There is no additional buy-out fee.
Searching, trademark registration and other legal expenses, if any, are billed separately.
(The Naming Company uses an outside firm to perform legal services and passes their
charges on to our clients with a 17.5% mark-up.)
Projects are billed upon completion and are payable 30 days net. A deposit of 25% may be
requested.
|
Start with a Name